Sandwell and West Birmingham CCGis supporting the new Dementia Friends campaign to help people develop an understanding of dementia and turn it into action to help people in their community living with the disease.
Dementia is arguably the biggest health crisis facing the UK1: there are currently 665,065 people in England who have dementia and an estimated twenty-one million people in England have a close friend or family member with dementia.
Public Health England and the Alzheimer’s Society have come together to inspire the Dementia Friends campaign which is encouraging people in Sandwell and West Birmingham to become a Dementia Friend by watching an interactive video online to increase their understanding. It takes just 10 minutes.
We are encouraging all of our staff to take part and encourage their friends and family as well. The campaign aims to create a network of one million Dementia Friends across England by 2015.
For further information on the campaign and how to become a Dementia Friend, please visit www.dementiafriends.org.uk